Betting exchange company Betfair is take to the air in its marketing efforts, Brand Republic reported this week. The company has signed up to sponsor the first event in a series of exciting aircraft races titled The Aero GP.

Aero GP pits multiple aircraft against each other at the same time, undertaking a combination of racing, air-to-air combat and target bombing. Points are awarded across the three disciplines, providing pilots with a true test of precision flying ability.