Betfair Poker will be re-launching on a new platform as part of a plan to abandon Cryptologic poker software in favour of an upgraded version of Pokerchamps proprietary software.  Betfair bought Pokerchamps for this purpose a year ago.

The migration of customers will combine the player base of Betfair Poker with PokerChamps on a new and improved version of the downloadable software of the latter. PokerChamps and Betfair Poker will remain separate brands.

Betfair Poker players will keep their existing account credentials, continue their brand association, and experience an improved user interface. The updated poker software maintains the identity of Betfair Poker but incorporates new features such as a selection of video content, player profiles, player search and map, VIP club, and cash games for any bankroll.

"Having our own poker software puts us in command of our own destiny. It means we can react quickly to customer feedback and continue to develop an innovative, community-focused product. We are confident that we are laying the foundations of a market leading poker room,” said Head of Poker Ben Fried.

The new version of the software was developed with input from real players. This input placed major emphasis on simplicity and focus on the game. Special care was taken during the design process to create an approachable, intuitive and visually pleasing interface.

Migrating players will notice various changes which are the results of Betfair adjusting to player comments.

New features include: Choice of educational video content, personalised view for multi-tabling, remember folded cards, personal player information, player profile, player search and map, and VIP club. The established Betfair Poker features such as a safe, secure and fast payment system, 24/7 customer service, the forum and the Leaderboards remain.

With more than 100 000 registered players, and an average of over 25 000 active players per month, Betfairpoker.com is fast becoming one of the busiest poker rooms in Europe .  Unfortunately, due to the legal climate in the United States , business from American players will not be accepted.